MBC Drama is a free channel that started broadcasting on November 27, 2010 at 5:00 Mecca time. It is a channel affiliated with the MBC Group. The channel was launched with a grand artistic celebration held at one of the Burj Khalifa hotels in Dubai, amidst an audience of Gulf and Arab art pioneers such as Suad Abdullah, Nayef Al-Rashed, Tariq Al-Ali, Dawood Hussein, Huda Hussein, Laila Al-Atrash, Bassem Yakhour, Ghada Abdel Razek, Habib Al-Habib, Maysa Maghribi, Sawsan Badr, Shukran Murtaja, Wafiq Al-Zaim, and thousands of attendees, in addition to famous media figures in the MBC Group such as: Lujain Omran, Ala Al-Fares. The Kuwaiti writer Hiba Mashari Hamada attended the celebration, and the celebration was presented by the stars of the program “He and She”, Aseel Omran and Khaled Al-Shaer, in addition to a brilliant and artistic presence that delighted all attendees with the presence of the Emirati artist Hussein Al-Jasmi. The channel is concerned with broadcasting series 24 hours a day, moving from Gulf drama to Turkish to Mexican and others. Sheikh Walid Al-Ibrahim gave a speech at the celebration, pointing out the role of drama in the Arab arena, calling on drama makers to intensify their activity. He added that the new channel will contribute to breaking the exclusivity of the holy month of Ramadan, as the channel repeats slogans such as (Umm PC Drama.. The World's Best) and (The Eyes of Drama Never Sleep) The channel was launched at exactly five in the afternoon Mecca time and the first series shown on its screens was Jihan.